Digital Marketing
AURA COSMETIC CENTRE
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BRIEF
Aura was a name popular in Vadodara by the name
Aura Clinic. With a dire need to rebrand itself
into a non-clinical segment, Aura wanted to be
re-branded as Aura Cosmetic Centre in order to
enhance footfall counts. Also, taking a leap
further, Aura wanted to make live, a new website,
a Facebook page and promote organic blog content.
IDEA
Team Alpha interacted with the Aura management
and properly understood the critical nature
of medical and cosmetic world. Shifting from
a medico-clinical touch to a contemporary
cosmetic set-up, Aura Cosmetic Centre had
to be made viral over online, on-ground and
social platforms.
EXECUTION
Our Creative Team designed, interesting website
layout with responsive features and updated it
with more engaging content. Also making the new
brand name and identity as Aura Cosmetic Centre,
it was promoted over social media with a new
and interactive Facebook Page Design. Also
promoting it organically over online media,
we introduced infotaining blog content to bring
more views.
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