Why all Men Should Avoid using Truecaller app

By Yatendra Chaudhary | May 13, 2016

Not just your privacy but ‘relationship’ is also at risk. Read more to find out. The popular caller ID and spam blocking app Truecaller has received an update to version 6.60 on Android. The latest app version brings in several new features, including ‘smart call history’, availability status, and a built-in dialler.   The feature…

Decoding Whatsapp Encryption

By Yatendra Chaudhary | May 4, 2016

                Our past six weeks were engaged in the biggest story out of Silicon Valley, Apple’s battle with the FBI over a federal order to unlock the iPhone of a mass shooter. The company’s refusal touched off a searing debate over privacy and security in the digital age….

Top 3 things “Advertising Professionals” would say to fool you

By Yatendra Chaudhary | May 4, 2016

                  Every Business needs promotion, rarely comes a Brand that climbs the top without sweating it in the promotional campaigns, but accepting that doesn’t mean that Promotion guarantees Success. I have seen a lot of big budget launches go South & trust me they had world class…

3 Common Mistakes People Make While Planning a Marketing Budget!

By Yatendra Chaudhary | Apr 20, 2016

No Business in the world can harvest its optimum value without designing a smart Marketing Budget. Usually the Smart companies think end to end for every possible opportunities & create a Marketing Budget that allows the brand to create a stir in the market. I recently got to know a business that was investing heavily…