Branding &
Launch
SKINNY
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BRIEF
Renovo Foods, with their product, “Skinny Soda,”
wanted to redirect people’s perspective with the
clear objective of setting a quality focused Brand
Image that reflected the elite and exclusive Indian
Persona. This helped us foster the Brand Image in
such a way that it could resonate with the Indian
and International Markets.
IDEA
The main idea was to attain an Integrated
Marketing Mix for “Skinny.” Gaining distinctive
closure from a thorough scrutiny of the Brand
Audience, we made sure that the ‘Product Askings’
were imbedded in the over-all set of nuances which
were reflected in the Product, Label, Logo and even
the Promotional Activities.
EXECUTION
We began with creating a unique brand identity
and packaging design that made Skinny stand out
in the market, organized a “Burp Contest” to
establish a strong presence over the social media
platforms, and also sponsored youth based events
that elevated the presence suiting the brand promise.
Related Stories
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we know what will create the exact ripple in the water.
