PACKAGING
EKTA
→
BRIEF
Ekta Traders came to us with a dream to not
only have a global reach of their products,
but also to re-brand their company from the
scratch for both National and International
Markets.
IDEA
With the products aimed at National as well as
International audiences, it was necessary to
create a design that was aligned with the tastes
and preferences of both the target audiences.
We, therefore, conjured a minimalist design that
was well suited for both the markets.
EXECUTION
A detailed research on FMCG market in the
International Domain, as well as, the major
international brands was conducted to know
the consumer buying behaviour. The research
guided us in strategically planning the new
logo and the brand identity for the company.
The basic idea behind revamping the brand was
to send across a message that the product was
at par with the international products.
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