PEI Food Organics, with their new brand “GAU,”
wanted to rule out the orthodox approach that
one has towards dairies. Their aim was to serve
the customers with the best milk possible,
with no additives, while also ensuring that
the cows and Mother Nature, both are sustained.
They undertook this herculean task in the complex
demographic of a small town of Rajasthan, Kota.
Taking inspiration from the beauty of their
vast farmlands, we made sure that their love
for Nature would be reflected in their Brand
Identity. As the saying goes, nothing is more
elegant than simplicity, and therefore, combining
together their ‘down-to-earth’ idea with elegance,
we created their Brand Identity from the scratch.
Some products are so good that they speak for
themselves. However, if they don’t have an audience,
who’s there to listen? We understand that all
demography needs their unique set of strategies
for penetration. We studied the region of business
selected by the client and having applied actual
ground tactics, we boosted awareness and pumped up
subscriptions. We identified the right target
audience and then the Milk worked its charm.
Like designs don’t really matter;
instead of showing that we are good designers,
it can rub off the wrong way.