Product
Photography
MARK
→
BRIEF
Mudrika Ceramics is a leading bone China
products manufacturer in Gujarat under the
brand name ‘Mark.’ They wanted to create a
new product identity in order to enter the
niche market of the ceramics.
IDEA
The key to the success of Mudrika Ceramics in
the market is the adaptability to change with
the market and to keep on introducing innovation
and uniqueness in their products and packaging.
We kept that in mind and revamped its packaging
and designed new marketing collaterals with fresh
product photography.
EXECUTION
After deciding to package the new products under the brand MARK, we focused on the promotion and launch. To launch the revamped products and to spread the word, we designed the marketing collaterals with fresh product photography and design. While showcasing the products in the collaterals, we photographed the products in use such that it enabled the customers to instantly connect with the usability of the brand.
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